Social Media Listening

“Most people do not listen with the intent to understand; they listen with the intent to reply.” Stephen Covey

 Stephen Covey, a highly respected author and motivational speaker, focused on the importance of seeking first to understand rather than to be understood. He stressed that to be successful in business, people need to  start listening to one another in order to understand and be understood. He explained that, “Because you really listen, you become influenceable. And being influenceable is the key to influencing others.” It’s the key to getting your message heard and shared, to gaining trust and doing business.”

How Young People Can Benefit From Social Media Listening

Parents, while you are teaching your kids about good decision-making online and monitoring social media habits, consider doing what businesses do and teach them some principles of social media listening. Social listening has the ability to bring people together, help with monitoring your online presence, make better choices in apps, add empathy, compassion and kindness to conversations and posts and encourage young people to be mindful of providing facts rather than fake news that might cause drama or hurt feelings.

Many teens feel social media helps them build stronger friendships and gives them a broader view of the world but they also recognize that social media sites can lead to drama and unanticipated social pressure. Listening, to one another falls by the wayside in favor of quick responses and negative comments being said that cannot be unsaid.

Social Media Is NOT Going Away

Teens see social media and technology as some of the most empowering tools they have. Social media is not going away so it’s up to adults to teach kids how to use it for good. Social media listening – listening with the intent to understand – is a step toward empowering kids with better insight and knowledge about their digital world.


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