Teens of Value Social Media

Knowing why teens value social media is just as important as understanding why teens are taking breaks from social media.  Behind teens and social media is purpose driven social media marketing.  Not unlike adults, teens desire to be relevant, be a part of a group or community and have value.  Unlike when their parents were growing up and had personal friend connections but often limited transportation or restrictions on time to be with those friends, teens today can hang out with their friends, all the time, 24/7, wherever they are! Social media has created a feeling of connectedness never experienced in human history.

Teens talk about their desires, personal issues, fears, and thoughts on social media.  But there is a downside to all of this connectedness ~ social media is also where cyberbullying and sexual exploitation of young people occur.  Sadly, many teens and younger children, who are being victimized, seldom tell their parents until it is too late.

Parents need to be present in their teen’s social media world while educators need to be vigilant in recognizing signs of depression, anxiety, suicidal ideation, poor sleep habits, eating disorders or body image issues in their students, which all may be related to the affects of social media.

FERPA and Social Networking

School district personnel need to ask the question:  Is your use of social networking FERPA compliant?

The Family Educational Rights and Privacy Act is a Federal law that protects the privacy of student education records.  The law applies to all schools that receive funds under an applicable program of the U.S. Department of Education.  You can read more about FERPA at their website.

There are things schools may disclose with or without consent of parents or eligible students but it is important to know the distinction.

Teens are heavy users of social networking and do not seem to be overly concerned about giving out sensitive personal information. Yet educators must be vigilant about releasing personal student data.

Nothing we do on the web is private.  Find out about what’s protected under FERPA. Share some scenarios or guidelines that will help facilitate discussion and understanding amongst colleagues and parents.